Social media analytics firm Socialbakers has acquired Social RSS, a popular feed reader app for Facebook. The deal follows on the heels of the company’s earlier acquisition of Checkfacebook.com, which was completed last month. Looks like they’re putting that $2 million they just raised to work.
The company, which says it’s already profitable, is also announcing support for the Google+ service (in addition to previously supported social platforms like Facebook, Twitter and LinkedIn).
Socialbakers basically lets marketers and business owners keep track of their social media presence, measure and boost engagement, and keep a close eye on what their competitors are up to. The company’s products are sold to organizations in over 60 countries.