Onsite targeting solutions provider Cognitive Match has teamed up with independent advertising technology company Adnetik to increase the effectiveness of online campaigns. The partnership builds on Adnetik’s Audience Investment Management (AIM) system for display advertising and enhances its capabilities through combination with Dynamic Creative Targeting™. While AIM helps advertisers to buy targeted display ads on an impression by impression basis, this collaboration places the solution in a real-time environment. It provides a dynamic creative solution that is capable of targeting different elements of creative for each user. The goal is to maximise user engagement and increase the effectiveness of online campaigns.