Moment Systems, China-based digital marketing measurement company, has raised $20 million in funding led by Kleiner Perkins Caufield & Byers with China Broadband Capital, Redpoint Ventures and WPP Digital participating in the round. Kleiner partner Wei Zhou will join Moment Systems’ board.
Founded in 2006, Moment Systems specializes in the measurement and optimization of digital advertising through reach/frequency, demographics and more. Advertisers, agencies and online media companies use Moment Systems to track reach, frequency and demographics of a target audience, evaluate return on investment, optimize investment and improve advertisement impact.
Moment Systems clients include P&G, Microsoft, KFC, L’Oreal, Volkswagen, IBM and others. As of 2010, Moment Systems had a database of around 250 million Chinese internet users.