Pose, a mobile platform for real-time discovery and sharing of fashion, shopping and style, has raised $3 million in Series A funding from GRP Partners, True Ventures and Mousse Partners. This brings the company’s total funding to $4.6 million.
As we wrote in our initial review of the app, Pose wants to help you share what you’re buying (or thinking of buying) with your friends. When you’re in a store and you come across and item of clothing you may want to buy, Pose invites you to take a snapshot. You can then tag it with your current location and the item’s price, and share it with friends. Friends can then leave their comments on the photo, and you can browse photos your friends have shared in the app’s style feed. Users can share their images to Facebook, Twitter and Tumblr.
Pose is available as a free app for iPhone and Android (as of today). Pose has already partnered with a number of brands including Aerie by American Eagle, DKNY, Jewelmint.com Levi’s and True Religion. The startup has also enlisted a number of fashion experts, designers, bloggers, and stylists to share content on the app for anyone to see.
The new funding will be used towards hiring and product development.