Up until now Moonfruit has been known as a nice and easy web site builder. Although a long time player in the game (this company is 12 – count ’em – years old) they’ve done very well at iterating their products onto other platforms, raised decent funding, got some serious names involved, some (like 500 Startups) from Silicon Valley, and seen their user base hit some serious traction of late. But today they enter a new realm which ultimately, in my opinion, makes them a player in the realm of owning what I call the “shop identity” for tomorrow’s “sellsumers“.
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