Fantasy Shopper Gamifies Window Shopping. Addicts Beware.

A new venture backed by European Seed accelerator HackFWD has launched today. Fantasy Shopper is a new social shopping game where players discover and share the latest fashion from real-world online retailers. Look out shopping addicts this is seriously addictive. On Fantasy Shopper, users spend Fantasy Money to buy virtual clothing, create outfits and stock out their virtual wardrobe. Launching first in the UK with over 100,000 virtual items from 40 retailers in clothes, accessories and sports goods, the game takes the users from shopping in London to other major world destinations. The game is pretty social as users get to share their purchases and create outfits.