Zoopla To Merge With FindaProperty Creating A UK Giant Killer

The Daily Mail and General Trust which owns The Daily Mail and other media interests is to planning to merge the online property business of its Digital Property Group consisting of FindaProperty.com and Primelocation.com, with venture-backed property startup Zoopla. Under the proposed merger, A&N Media (the consumer arm of DMGT) will retain a 55% interest in the newly merged entity. Shares in DMGT were up following the proposal. The dominant player in the UK online property market is Rightmove, but this merger creates a powerful competitor. The Rightmove market cap is £1.3Bn.