Earlybird invests $2 million in social media analytics firm Socialbakers

Social media analytics company Socialbakers, previously known as Facebakers, has raised $2 million in funding in a round led by Earlybird Venture Capital. The funding will enable Socialbakers, which was founded in 2009 and says it is already profitable, to extend its offerings for social media monitoring.

The company currently offers two products: ‘Engagement Analytics’, which enables statistical analysis of Facebook worldwide, Facebook pages, Places, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices, and ‘Engagement Builder’, which includes benchmarking, competitive reporting and integrated workflow capabilities to give users the ability to track and measure dozens of social media metrics.

Socialbakers also measures LinkedIn statistics, Twitter user accounts, and Google+ accounts.

According to the fledgling Czech company, over 250,000 brands and marketing professionals already engage with the Socialbakers platform each month, and in 2011 companies like Danone, Vodafone, Samsung, Lufthansa And Peugoet opted to license the premium version of its service. Socialbakers currently employs 55 people and continues to hire.

Jason Whitmire, General Partner at Earlybird, will join investor Martin Huml of Runway Capital on Socialbakers’ board of directors.