The first startup to come out of New York-based incubator Jesta Labs is Gush, which launches today with a (currently invite-only) service that lets people put all their photos – no matter how many they have – privately in the cloud and organize them in a straightforward way.
Gush, which is free of charge, aims to become a central repository for photos that people currently have scattered all over their computers and phones, Facebook profiles, Flickr and Instagram accounts and so on.
Think of it as a hard drive in the cloud, accessible from anywhere with any device.
The key USP: the free service lets you store an unlimited amount of photos.
Gush is hardly the first to try and build a business around the ‘photo cloud’ idea (they aim to generate revenue down the line with printing options, photobooks, digital goods such as adding effects to photos etc.). We’ve written about its two prime competitors in the past: see our coverage of TechCrunch Disrupt finalist Everpix and YC-funded Snapjoy for similar services.
Peter Van Dijck, the founder-in-residence of Gush, created video aggregator Mefeedia in 2004 and sold it in 2007. His new fledgling company is currently negotiating with VCs for follow-up funding.
Good news for TechCrunch readers! Gush is invite-only for now, but when you sign up here you’ll get priority access. You’re welcome.