Home Decor Flash Sales Site Raises $1.2 Million

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Luxury home decor flash sale site this morning announced that it has raised $1.2 million in seed financing from multiple retail angel investors and entrepreneurs including the Koffler family and the Metrick family (founders and owners of Canada’s largest high-end home furniture retailer).

In addition, says it has grown its membership by over 1,400 percent in the first year to over 100,000 registered users in the United States and Canada. Its members are said to place over 100 orders per day. was founded in 2010 by Alexander Norman, Aliza Pulver and Allan Fisch. The site competes with the likes of One Kings Lane, The Foundary, and Amazon’s MyHabit.