Bitsmedia Founder Puts Frenzapp Apps Up For Sale

Erwan Macé, the founder of Bitsmedia, a Singapore-based mobile apps development shop, is putting his mobile apps up for sale as he heads off to Google. You may remember these apps, branded under the name “Frenzapp,” which refers to their use of social recommendations.

The original Frenzapp is an app that helps you find new apps for your iPhone through your friends. It works well, but competes with several others (e.g., Chomp, Appsfire, Discovr, Zwapp, Y! App Spot, Kinetik) in the overly crowded app discovery space.

This summer, Bitsmedia diversified by launching Frenzapp Music to take on Apple’s Genius with better music suggestions. Frenzapp Music was a fairly solid effort, which we said a the time might become “a viable third-party competitor to Ping.”

Now, it and the original Frenzapp are up for sale. Says Macé, these two apps are looking for new “adoptive parents.” (He will continue supporting his third app, Muslim Pro, in his spare time.)

The sale is an IP-only deal, including platform, apps, trademarks and the affiliation deal with Apple. Asking price is $250,000 to $500,000.

Meanwhile, Macé is joining the Google Developer Relations team in Southeast Asia, a decision he explains in detail on his blog. (TL;DR: he loves Google.)