London-based Top10, which operates an eponymous social recommendation and discovery platform, has raised $3.5 million in a Series A round of financing led by Accel Partners, with Founder Collective, Idealab, Forward Venture Partners and Shakil Khan – an early investor in and advisor to digital music startup Spotify – also participating.
Top10 basically enables people to create and share recommendations (evidently, in the form of Top 10 lists) about products, entertainment, travel and other topics, in an effort to crowdsource the online population’s opinions on the Web and thus help people make informed purchasing decisions.
Top10 allows anyone to make or contribute to lists of recommendations on subjects they care about, and share them through their social networks. Examples in abundance.
The startup was founded in early 2011 by Tom Leathes, Harry Jones and Alex Buttle.
Comments Top10 CEO Tom Leathes:
“We’re [creating] a new kind of intuitive and engaging platform for buying products based on real people’s views. People everywhere love to rank and share what they’re passionate about. Top10 is creating a great new way for everyone to discover and buy new things”.