Sequoia Leads $30M Round In Mobile Business Data Visualization App Roambi

MeLLmo, the developer of business data visualization platform Roambi, has raised $30 million through its first round of institutional funding led by Sequoia Capital. This brings MeLLmo’s total funding to $50 million. As part of the round, Sequoia partner Greg McAdoo will join MeLLmo’s board of directors, and David Spector will join as a board observer.

Launched in 2009, Roambi allows business professionals to access visualized data from anywhere. Roambi’s website and iPhone and iPad apps allows for data in spreadsheets and documents to be easily viewed on both the web and mobile platforms in customizable charts and graphs.

Roambi users simply upload their data from Excel spreadsheets, Google Spreadsheets, HTML table data, CSV files, and Salesforce CRM reports to the online Roambi Pro Publisher. Roambi also support uploads of data from business applications including those from IBM, Microsoft, Oracle, and SAP. After the data is downloaded, you can select a pre-designed template to deliver the data (i.e. pie chart, graphs etc.). Once published, the data transforms into interactive visualizations for the iPhone and iPad.

Roambi Trends identifies and visualizes trends in data and offers data comparisons across whatever period a user chooses – years, months, even minutes; users can easily focus on specific time periods by sliding the dateline at the bottom of the graph. CataList view organizes data into hierarchical, categorized lists with the ability to drill down to into detailed summaries, as well as simultaneously compare or analyze different sets of data.

The bonus of Roambi is that it can be used by both small and large businesses. For enterprise users, Roambi offers both a Pro version, which is a secure, hosted service that connects mobile; and Roambi ES, a secure, on-premise server solution. As we’ve written in the past, the view of the data within Roambi’s app is impressive as data-filled spreadsheets are automatically turned into interactive graphs and charts which allow you to easily understand the information that’s being delivered.

The company recently launched Flow, which allows users to create and share all types of business information and intelligence via a sleek report on the iPad. The new app will be publicly available in the next few weeks.

The latest funding round will be used for international expansion regional hires and for the development of localized versions of Roambi Analytics and Roambi Flow.

Business intelligence is a hot space and attracting major investments from venture firms. In August Andreessen Horowitz led a $15 million round in business intelligence and analytics startup Good Data.