Ad network Longboard Media is announcing $6 million in Series A funding today, from Level Equity. Managing the ad inventory for over 30 online properties including thefind.com, shop.com, overstock.com, buzzillions.com and become.com, Longboard Media likens itself to a “Glam Media” for e-commerce sites.
Longboard Media has been profitable since it was founded by former eBay employees Scott Engler and Jim Barkow in 2008, and its ad network has potential to tap into an audience of over 63 million people, according to its financing release. The company is reporting that it served over 3 billion paid impressions in the 2010 holiday season and grew its publisher base more than 40% in 2011.
The formerly bootstrapped company plans on using the money to bulk up on staff and further invest in it its ad targeting technology.