IAC’s Match.com Buys 20% Stake In Chinese Online Dating Service Zhenai

IAC-owned Match.com this morning announced that it has acquired a 20% interest in Zhenai, a provider of “online matchmaking services” in China, for an undisclosed sum.

Launched in 2005 by CEO Dr. Song Li, Zhenai provides integrated Internet and telephone matchmaking services to Chinese singles looking for long-term relationships. Zhenai is said to boast a user base of over 30 million registered members.

According to the press release announcing the investment, Zhenai commands “especially high” subscription rates due to subscribers’ access to over 1,000 professional matchmakers at Zhenai’s call centers, who provide subscribers with advice and consultation throughout the dating process.