IAC-owned local media and advertising property CityGrid Media is unveiling a brand new API today that provides places data for more then 15 million local businesses and data for 1 million local advertisers in the CityGrid ad network to developers.
For background, IAC launched CityGrid last year as a set of APIs which makes all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. The company then rebranded its Yelp-like local business content platform CitySearch as part of CityGrid Media.
All of the local listings in Citysearch are available through CityGrid’s APIs so that anyone creating a mobile app or local Website can grab business listings, addresses, phone numbers, photos, reviews, and more and build their own apps around them. CityGrid also matches local advertisers with these local publishers.
The announcement today offers the company’s most comprehensive Places database yet because CityGrid has partnered with Infogroup to add Infogroup’s full database of 15 million local businesses to the API . All of this will be paired with CityGrid’s built-in advertiser base and delivered via the new API suite.
The API includes places data for over 15 million local business listings, nearly a million advertisers across 75,000 cities nationwide, targeted web and mobile formats to drive engagement with merchant advertisers, iOS and Android SDKs and more.
CityGrid also plans to offer its API free to developers and will be leading a workshop at the TechCrunch Disrupt hackathon.