Eink’s Screens Explained With A Snowglobe

Your Kindle doesn’t have to be mystery. Electronic paper technology is a rather simple concept as shown by the video after the jump. Voltage toggles so-called microparticles between white and black pigments. Different levels allow for the shades of gray. That’s it, friend.

The video comes IFA where Sriram Peruvemba, Eink’s Chief Marketing Officer, offers the simplified explanation along with showing off some future Eink products and proof of concepts. Eink’s products are here to stay so you might as well understand how they work.