Netflix, Now For Kids

Netflix has just announced a “kids-only” section of their online service dedicated to titles – you guessed it – just 4 kidz! This allows children to pick movies with a parent or caregiver without fear that they’ll see Asia Argento’s backside in Boarding Gate next to Babe: Pig In The City in the recommended movies listing. It also simplifies the browsing process by removing the cruft usually associated with searching through the Netflix catalog.

The “Just for Kids” section will appear as a separate tab on the Netflix home page. It features a number of kids’ titles as well as big icons of favorite cartoon characters like SpongeBob, Dora, and Steve Buscemi.

Kids, parents and caregivers will also be able to scan through row after row of movies and shows organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. To develop these selections, Netflix used ratings and reviews from Common Sense Media, a leading non-profit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.

The feature is available now on the website and similar functionality will roll out for the Xbox, Wii, and other devices over the next year.