Apple is gearing up for a big second half of 2011. The computer company is reportedly ramping up iPhone production lines by 12 to 13 percent, which includes orders for the next-gen iPhone, iPhone 3GS and the iPhone 4.
Per a supply chain source, industry watchdog DigiTimes is reporting some staggering production numbers. Apparently Apple’s 2H2011 iPhone order is now more than 56 million units, up from 50 million units and 26 just iPhone 5s. Interestingly enough, the time frame for iPhone 5 orders shifted slightly, with the Q3 order decreasing from 7 million units to 5.5 million units while the Q4 order increased from 14 million units to 20 million units. That’s 20 million iPhone 5s. If those are sold at retail, that would eclipses Apple’s blockbuster 2Q2011 sales record when it sold a total of 18.65 million iPhone units.
The massive uptick puts Apple on track to come in just below the 100 million mark for 2011. The company sold 34 million iPhones in the first half of the year and those were technically older models even though the Verizon iPhone did give a little boost. Cloud iPhone or not, Apple is expecting the next iPhone to sell like Betty White’s hotcakes.