Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks, has raised $3 million in funding from SPA Investments, Index Ventures and others.
On Go Try It On, you can upload a photo of yourself, add descriptions of the brands you are wearing and include context around the choice of the outfit (i.e. concert, holiday party). The site’s community can then comment on the site and provide feedback on fellow members’ outfits. Users can choose to ask the greater Go Try It On community, just share with their friends on Facebook, or ask a brand for advice. The site’s iPhone app allows you to access your looks and reviews from the app, as well as upload and share looks directly from app. You can also highlight your location, and share your look with your contact book.
The startup is also launching a professional Personal Stylist Network, which allows members are to upload wardrobe and make-up looks and receive advice from experts at Gap and Sephora who work as “Personal Stylists.”
In the future, Go Try It On plans to give members personalized analysis of what to wear, sort of like a Google Analytics for style and fashion based on outfit metrics. The company plans to generate revenue by allowing brands to offer customize suggestions based on these results.
Go Try It On faces competition from Weardrobe, Polyvore, and Fashism.