Financial terms of the acquisition were not disclosed.
The acquisition of Reinvigorate adds real-time analytics expertise to Webtrends’ offering of mobile, social and Web analytics and engagement solutions.
In addition, Webtrends says, Reinvigorate’s solution brings new data visualization technologies such as heat maps, link maps and visitor path analysis to its analytics solution portfolio. The company adds that the Reinvigorate solution will continue to be offered to existing customers.
Media Temple Ventures is the ‘innovation and investment group’ of web hosting and virtualization solutions company Media Temple – its portfolio also includes Virb.com, MobileRoadie.com and Krop.com.