Facebook has just bought Push Pop Press. Started by former Apple employees (and fellow Greeks) Kimon Tsinteris and Mike Matas, Push Pop Press helps authors and publishers convert physical books into iPad and iPhone-friendly formats.
The company has been heralded by design enthusiasts and the mainstream alike. In 2009 former Vice President Al Gore used to software to create the app version the book Our Choice, which Matas gave a talk about at TED in March. In 2011 the company won one of Apple’s lauded Design Awards for the same app.
Facebook tells us in statement,
“We’re thrilled to confirm that we’ve acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content. We can’t wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook.”
While the service’s main goal was to provide interactive experiences for books, Facebook has no plans to infiltrate the book business any time soon. Instead it plans to incorporate some of the ideas behind Push Pop Press into the Facebook experience as a whole.