Following the e-commerce giant’s recent deal with CBS, Amazon has just announced its licensing agreement with NBCUniversal to allow U.S. Amazon Prime customers to stream movies from Universal Pictures’ library of content. Financial terms of the non-exclusive deal were not disclosed.
Amazon Prime customers can now watch a number of older Universal titles (no recent released yet) from its library at no additional cost to their membership. In February, Amazon officially launched the instant streaming service for movies and TV shows for Prime subscribers. Amazon says the deal will bring the total number of Prime instant videos to more than 9,000 movies and TV shows (as opposed to 8,000 previously).
Universal titles available to Prime customers will include movies such as “Eternal Sunshine of the Spotless Mind,” “Elizabeth,” and “Gosford Park.” For the kids, there’s “Babe,” “Flipper,” and “Jetsons – The Movie,” as well as “Fear and Loathing in Las Vegas,” “Notting Hill,” “Being John Malkovich”, “Fletch,” and “Billy Elliott.”
Amazon has been racking up the Netflix-like formal media partnerships in content streaming. Competitor Netflix has dominated the space because of these licensing deals for massive amounts of content. In fact, Netflix has a similar deal in place with NBCUniversal.