LearnVest, which launched at TechCrunch50 in 2009, has a simple goal: to help women organize their finances and learn how to become financially savvy. It’s kind of like an online version of financial planner Suze Orman blended with personal finance site Mint.com. Founded by entrepreneur Alexa Von Tobel, the startup aims to fill a big hole in terms of providing an online destination that is catered towards educating women about finance.
The company, which has one million users, is launching My Money Center, which like Mint.com, allows women to aggregate all of their financial accounts, such as bills, credit cards, checking accounts, savings, 401K and more, to give users a comprehensive view into the health of their finances. Members can link all of their accounts into a Financial Inbox, which allows them to track their spending.
The platform aims to replicate the old-school style of organizing your bills into file folders and mimics a foldering system. The platform looks like an email inbox and allow members to personalize their budget items and track monthly spending goals. For example, when a charge is made to a member’s credit card, it will register in the LearnVest My Money Center and will be automatically filed into the appropriate budget folder.
The startup is also offering personalized financial advice via the LearnVest Advice Center, in which members can submit questions focused on their own financial situations and will receive a tailored response within a matter of hours. This is included in LearnVest’s premium membership, which costs $4.99 per day, $39.99 for three months and $129.99 for a year. The Advice Center also offers access to LearnVest Courses, which help women create a financial plan.
Of course, LearnVest will continue to offer its free bootcamps, which educate women on various financial subjects, including a Financial Basics Bootcamp, Cut Your Costs Bootcamp, and Investing Bootcamp.
As Von Tobel explains to be in the TechCrunch TV interview embedded in the post, women need more tailored financial products in the same way that women join female-focused gyms. It’s about building sound financial habits, she explains, and a more personalized, tailored approach helps this.
You can check out a demo of the new features below. We also have a promo code for readers who want a free day pass for LearnVest’s premium service. Just enter the code ‘tc2011’ in the next week when signing up.