IDG Ventures Pumps $3 Million Into Indian Mobile Ad Network Vserv

IDG Ventures India has invested $3 million in Vserv, which operates a mobile in-app advertising network in India. The company has developed an “App Ad-Wrapper” solution for J2ME Apps and is now extending this solution to Android apps.

It essentially offers mobile app developers a solution to potentially increase ad earnings with in-app and WAP advertising campaigns.

Vserv says it focused squarely on emerging markets, and that it has delivered ads in over 200 countries to date.