Komli Media, a major digital media network operator in the Asian-Pacific region, this morning announced that it has acquired ZestADZ, a mobile advertising platform, expanding the suite of solutions it can offers clients to encompass display, video, search, social media and now mobile.
Terms of the acquisition were not disclosed.
ZestADZ is a product of a mobile marketing company called mobile-worx. The company is based in Chennai, India with offices in the United States (Los Angeles and Des Moines).
Mobile-worx was founded in 2007 and is led by entrepreneur Asif Ali, who will be heading Komli’s newly formed mobile division together with VP Amit Bhartiya.
ZestADZ essentially helps advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, among other options, across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.
eMarketer estimates Asia Pacific mobile internet users to nearly double from 623 million in 2011 to more than 1.22 billion in 2015. At the end of 2015, it is estimated that one out of every two mobile users worldwide will reside in Asia Pacific.
Within India, eMarketer pegs the mobile internet penetration at 40 million users currently, and expects it to grow to over 200 million users by 2016.