BuyWithMe Acquires Card-Linked Loyalty Company Edhance

A PR rep tells us Groupon and LivingSocial challenger BuyWithMe has acquired Edhance, which operates one of the largest student rewards program in the United States. Terms of the deal, which will be announced some time this morning, were not disclosed.

Update: the press release has hit the wire.

The news comes on the heels of our report on Groupon buying Zappedy, which also helps merchants to better understand and retain customers, using data gathered from a mixture of direct feeds and credit card aggregators.

The acquisition of Edhance will enable daily deals provider BuyWithMe to allow merchants to track customer return rates and ROI from daily deals and longer-term offers, as they can set up customized reward and loyalty offers linked to customers’ debit or credit cards.

Edhance, founded in 2007, is headquartered in Cambridge, Massachusetts adjacent to the MIT campus. Amusingly, the company prominently features BuyWithMe rival Groupon on its website.