Marketing communications and market research group Aegis Media has pumped $11 million into ‘personal media’ technology solutions provider TigerSpike in exchange for a minority stake.
TigerSpike’s solutions aim to enable its clients to form closer relationships with their content users through mobile applications and websites and social media.
The company markets a cloud-based service delivery platform dubbed Phoenix that enables customers like Pepsi, News Corp, Vodafone, The Daily Telegraph, the WWF and The Economist to deploy content and services across a broad range of personal media devices, from mobile phones to tablets, portable and home gaming consoles, and eBook readers.
TigerSpike was founded in Australia in 2003.
The investment by Aegis will enable the company to expand into the Asia-Pacific market, beginning with its newly-opened Singapore office, and to bolster its product development efforts.