Kickanotch Mobile, a mobile marketing services startup based in the outskirts of Kansas City, announced today that it has raised $500,000 in seed funding. The round was led by six angel investors and “incentivized by” Kansas Technology Enterprise Corporation, a private/public partnership created by the state of Kansas to promote technology-based economic development and support local entrepreneurship. The startup plans to use this infusion of capital to continue expanding its cloud-based technology and services, as well as its mobile platform, and to ramp up hiring efforts.
Kickanotch, formerly known as PRONTO! Mobile, launched its mobile application and mobile marketing platform services back in May to offer TV broadcasters, radio stations, publishers and corporations a way to increase brand exposure and better utilize mobile revenue channels and consumer engagement opportunities. The startup works with media companies and small-to-medium-sized businesses to design a custom mobile strategy, assisting businesses in the design and implementation of mobile apps and features that enable them to make customized (and engaging) advertising campaigns and mobile apps.
More specifically, Kickanotch allows its corporate customers to optimize and manage banner advertisements, as well as enhance their mobile presence and user experience with daily deal alerts, social media integration, QR codes, SMS and email marketing, analytics, and lead generation.
As mobile advertising is growing like wildfire and is expected to hit $20 billion in revenue by 2015, Kickanotch aims to not only help businesses design a great mobile app, but to also give them the tools to monetize and create an addictive mobile experience for their customers. Essentially, the startup wants to offer businesses a turn-key mobile monetization solution as well as a mobile marketing manager. Its “Platform Mobile Manager” is designed to do just that. The cloud-based software allows startups and corporations to manage ads, SMS and email advertising, and coupons — all from a single dashboard.
Of course, the startup has plenty of competition in the mobile advertising space, but its solution has already drawn more than 50 broadcast, publishing and corporate brands into the fold in only a few months, so there’s plenty of room for optimism. It’s great to see Kansas supporting and growing local technology companies. That’s just good policy.