App Annie, a Hong Kong-based provider of app store analytics and marketing intelligence for Apple’s App Store, has raised an undisclosed amount in a Series A funding round led by IDG Capital Partners, the China-focused VC fund backed by IDG and Accel.
First launched in March 2010, App Annie lets app developers and publishers track sales, downloads, rankings, and reviews. The fledgling company says 13,000 users have already signed up, including marketers or executives from more than 50 percent of the top 100 App Store publishers.
Unlike competitors such as Distimo, Mopapp and Flurry, App Annie currently only supports Apple’s App Store. The startup says it will use the extra capital to expand its scope to other mobile application stores and to develop new features.
In a blog post, App Annie also says they will soon launch additional premium services.
IDG Capital Partners is a China-focused investment firm with over $3.8 billion in capital under management. The firm, which is backed by IDG and Accel Partners, boasts offices in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Silicon Valley, and Boston.
Xiaojun Li, a partner at IDG Capital Partners, has joined App Annie’s board of directors.