American Express this morning announced that customers will now be able to pay for Facebook ads using Membership Rewards points, which the company says are used by millions of American Express small business and consumer Cardmembers.
Cardmembers can redeem Membership Rewards points for Facebook Ads through AmEx OPEN’s Facebook Page or the Membership Rewards program website. Each $6,750 spent can be redeemed for $50 worth of Facebook advertising.
American Express will soon start rolling out a national marketing program to support the launch.
This isn’t the first time AmEx has partnered with a social media company. Just recently, the company expanded its relationship with Foursquare to provide local deals to people who sync their cards to their Foursquare accounts.