TravelShark (the startup formerly known as Swiftrank), which operates an online travel network, this morning announced that it has closed a $5 million round of financing from DLA Holdings, a Singapore-based private equity firm. TravelShark has raised a total of $8 million to date.
TravelShark says it boasts more than 12,000 location-based travel websites, covering destinations around the globe, aimed to generate revenue for travel companies by driving direct bookings to hotels, resorts, spas, and more through its Featured Hotel Program.
The company says more than 600 hotels and interactive marketing agencies in more than 20 countries currently participate in said Featured Hotel Program to promote global visibility. Partners include Intercontinental Hotels Group, MGM Resorts, TIG Global, and others.