KashFlow widens the net with fully re-branded white-label offering

KashFlow, the UK startup that competes with the likes of Sage with its cloud-based accounting software for SMEs, is today widening the net: It’s launched a fully re-branded white-label offering aimed at organisations that have existing SME customers and want to get in on the cloud-based action but don’t have the resources or inclination to build their own service.

At first glance this may look like little more than a glorified affiliate type deal but with the lack of self-sign up at KashFlow’s new OEMAccounts.com site and a negotiable revenue share, it’s perhaps more a sign of intent as the company beds down on its growth trajectory minus the ‘strategic investor’ that it recently set out to find.

In February, we reported that KashFlow founder Duane Jackson was even considering selling a majority stake in the business in order to step on the gas, but having put those fund raising plans on hold (at least for now), it would appear that the company is forging ahead regardless and in doing so is casting its net for strategic partners instead by letting companies sell its online accounting software as if it were their own.

Similar to its Orbit Accounts service aimed at accounting firms who want to integrate KashFlow, the company is offering to do all of the heavy lifting for resellers: KashFlow will re-skin its software with the organisation’s own branding including a name of their choice and take care of the hosting infrastructure, upgrades, support and customer billing. In return, via a revenue share, partners are encouraged to market the hell out the service.

Meanwhile, KashFlow claims 10,000 customers of its own but is hoping that today’s launch will accelerate growth beyond the current 7% per-month.