Fly Or Die: How Color Became The Ishtar Of iPhone Apps

Ever since Color launched its photo sharing app, the $41 million startup has been having a rough time. John Biggs and I reviewed it on Fly or Die back in March, when CEO Bill Nguyen joined us to defend the app ( you can watch that episode below, we both gave it a “die”). The company continues to struggle, so we decided to revisit our assessment in the new episode above.

Things don’t seem to be getting much better for the company. Nobody is using the app. Co-founder Peter Pham left, or was fired, according to CEO Bill Nguyen, who also told the New York Times that the company is going back to the drawing board. It might scrap its photo app altogether in favor of, well, something big and vague. According to the NYT article:

Mr. Nguyen outlined an ambitious plan to compete with Apple, Google and Facebook by tying together group messaging, recommendations and local search, all while making money through advertising.

Okay. Good luck with that.

Their first idea didn’t work. It happens. At least they still have a lot of money left to try something else. We’ve analyzed this from every angle by now. But how many do-overs do they get? Can they overcome such a spectacularly bad launch? Or is Color doomed to become the Ishtar of iPhone apps?

Watch more episodes of Fly or Die here.