Personal finance site for women LearnVest has raised $12 million in new funding (out of a $19 million round) according to a recent SEC filing. Last year, the startup raised $4.5 million from Accel Partners and seed investors.
LearnVest, which launched at TechCrunch50 in 2009, has a simple goal: to help women organize their finances and learn how to become financially savvy. It’s kind of like an online version of financial planner Suze Orman blended with personal finance site Mint.com.
For example, the startup launched three online programs last year, called ‘bootcamps,’ to educate women on various financial subjects, including a Financial Basics Bootcamp, Cut Your Costs Bootcamp, and Investing Bootcamp. The company also sends users a daily email with financial tips and information called the LearnVest Daily.
Founded by entrepreneur Alexa Von Tobel, the startup is filling a big hole in terms of providing an online destination that is catered towards educating women about finance. And LearnVest has captured a bunch of mainstream attention, including appearances on The Today Show, Nate Berkus and others. As Von Tobel told us last year, “we are focusing our passions on educating women and helping them solve financial problems.”