Canada’s Yellow Pages Group has inked a deal with NYC location-based social networking startup Foursquare in a move to participate in the latter’s “venue harmonization project”, an effort to improve the accuracy of business locations in the Foursquare database.
Foursquare breaks out venues into a dedicated API to help developers with their own location-based apps. As part of the agreement, Yellow Pages will be rendering 1.5 million Canadian business listings and information accessible to the social networking site through YellowAPI.com, the company’s own open platform application programming interface.
The deal will also allow the hundreds of developers using YellowAPI.com today to integrate Foursquare functionality into their apps.
YPG is the first Canadian business to participate in Foursquare’s project.
Other partners include The New York Times, New York Magazine, Thrillist, and MenuPages.