Sports tracking platform Runtastic has announced that it’s crossed the 2 million download mark for its mobile apps, while claiming 400,000 monthly active users in Europe. The Austrian company says that it is now also cashflow positive.
Based in Linz, Austria (near the offices of stealth payment startup Jumio), Runtastic is originally funded through a €150k public grant but has just closed an angel round from a group of undisclosed business angels. The new funding will primarily be used for expansion to the UK and the US.
Runtastic started out initially by focusing on runners but is now targeting sportspeople in general, both amateurs and professionals. In order to strengthen its value proposition compared to other global players such as Runkeeper or Edmondo, the company recently introduced a so-called “live tracking” feature which closes the gap between its web application and the mobile client. It allows people to interact with the athlete in real time by sending them “cheers” or other motivational snippets through an audio interface straight into their headphones. Although the feature only launched several weeks ago, more than 10,000 of those real-time interactions are being sent each day.
Additionally, the service has opened up a web shop that sells a variety of sporting goods, complementary to their mobile and web apps.