WPP Buys Brazilian Digital Agency Grïngo

Possible Worldwide, a WPP Digital company, this morning announced its acquisition of a majority stake in Gringo, a Brazilian digital agency. The deal is meant to expand the global footprint of Possible Worldwide, which counts companies like Microsoft, Nokia, Dell, Google and BBC among its clients.

Grïngo, which has 65 employees, works for clients like Coca-Cola, Absolut Vodka and Microsoft and has racked up a large number of industry awards over the years.

Grïngo founders Andre Matarazzo and Fernanda Jesus will join Possible Worldwide as Chief Creative Officer, São Paulo, and President, São Paulo, respectively.

Terms of the acquisition were not disclosed.