Launched less than a year ago, daily deals site and WhitePages subsidiary DealPop has been acquired by another company riding the group buying wave, Tippr.
Financial terms of the deal were not disclosed, but this appears to be mostly a talent acquisition.
In the press release, Tippr mentions that it is buying DealPop primarily to gain an “experienced sales force with national reach and a technical team with deep expertise in group buying infrastructure technology”.
The purchase of DealPop marks the fifth acquisition for Tippr, which enables any online publisher to operate a group buying service with its PoweredByTippr white-label platform.
Last year, the company acquired competitor FanForce.
Under the terms of the agreement, DealPop subscribers will continue to be able to use the site, but will also start seeing deals promoted by publishers on the PoweredByTippr network.