Upgrades Social News Curation Platform, Adds Eric Hippeau As An Advisor this morning announced new curation and management capabilities for its publishing platform, which basically allows individuals and publishers like HBO create personalized online newspapers by incorporating Twitter and Facebook streams into a familiar newspaper layout. earlier this year raised $2.1 million for its social news curation platform, and is today also announcing a welcome addition to its advisory board: former Huffington Post CEO and venture capitalist Eric Hippeau is joining Guy Kawasaki as an advisor to the company.

I spoke with Hippeau this morning, and he’s genuinely excited about, which he says is one of the pioneers in the new age of self-expression, allowing anyone to combine the publication of personalized online newspapers (mini Huffington Posts, in a way) with today’s blogging platforms and social networking services, with solid technology at the core.

Of course, it also helps that Softbank Capital, a venture capital firm started by Hippeau, is one of the investment firms backing’s latest product advancements – which are live now – make it easier for people to find and share relevant information from the Web by improving the search capabilities, significantly enhancing curation options and providing one-click editorial controls that allow publishers to delete or reposition articles on their paper(s). claims over 12 million articles are curated daily by users.

Related reading: The Age Of Relevance