Cognitive Match Secures $6 Million For Ad Targeting Technology

Cognitive Match has raised $6 million from new investor Antrak Capital and previous backer Dawn Capital. The round brings total funding raised by the company to over $10 million.

The funding announcement coincides with recent moves for Cognitive Match CEO Alex Kelleher and the company’s SVP of Global Sales, Mike Harris.

Both men recently relocated from London to New York to more efficiently attack the ultra-competitive North American market.

Cognitive Match, which offers in display ad and onsite predictive targeting solutions, also recently announced that it has hired Dave Burgess, formerly Chief Architect of Yahoo!’s Advertising Solutions, as their new CTO. More about the management team here.

Founded in 2009, Cognitive Match’s solutions are used by clients like Financial Times, AOL, Net-A-Porter, Steve Madden and JustGiving to maximize visitor engagement, conversion and revenue from their digital marketing activities.