Social TV Platform Loyalize Acquires Game Studio Savage Entertainment

Loyalize, an audience participation company, has acquired game studio Savage Entertainment. Financial terms of the deal were not disclosed.

Savage has worked with numerous publishers, including Electronic Arts, Activision, THQ, Midway, and LucasArts. The studio has created games for a number of well-known movies, including Transformers, James Bond, and Star Wars. Savage has also created simulators for various branches of the US government, including the Army, the Department of Homeland Security, and the Defense Advanced Research Projects Agency.

Loyalize offers a white label,second-screen, Social TV experience to broadcasts or live events, allowing viewers to win real awards, shop, virtual badges, polls, and more around interacting with content on phones and tablets. Brands can also view the analytics from consumer interactions in real time and determine what audiences like, hate, or find unbelievable.

The company, which recently landed a deal with Motorola Mobility to power a social TV service for Motorola’s devices, will be using Savage talent and gaming expertise to add interactive gaming features to Loyalize’s platform.