Jive Launches Facebook Connector To Integrate Social Content Into Customer Communities

Jive Software, the maker of an all-in-one social enterprise software, has launched a deeper integration with Facebook today with the release of the Jive Facebook Connector. The connector allows companies to integrate Facebook communities, fan pages and content into the Jive external customer support communities.

Modeled to offer Facebook-like features to enterprises, Jive’s software combines computing with social collaboration to offer fully-featured social networks for businesses. Its suite of applications help businesses collaborate on a variety of tasks, including holding discussions, communication, sharing documents, blogging, running polls, and social networking features and more.

Jive’s Facebook Connector allows companies to integrate customer interactions and information residing on a company or brand’s Facebook page in Jive’s customer communities. Once connected, content generated in Facebook will be replicated and available in the Jive customer community.

From within the Jive community, members can share and post content directly on the company’s Facebook wall. Users can also recommend content to their friends, view their friends’ activities in the community and have their responses automatically posted to the Facebook fan page.

Jive says that one of the advantages of using the integration is that content within Facebook becomes searchable in Google and search engines by posting to Jive’s public communities.

This isn’t the first integration with Facebook for Jive. The company also offers a social media engagement app (via its acquisition of Filtrbox) for companies to track activity on Facebook. And it’s no secret that Jive is pushing its social agenda ahead of its IPO. The company just added a Facebook exec to its board a few months ago.