Score Media Plays Ball, Acquires Rival Mobile App SportsTap

Score Media has acquired sports-focused mobile apps maker SportsTap, whose Android and iPhone apps compete with Score Media’s multi-sport app ScoreMobile.

Financial terms of the deal were not disclosed, but SportsTap will be maintained as a stand-alone smartphone and mobile browser app.

Launched in 2007, SportsTap is currently the third most popular free sports app on Android (right behind the 2nd most popular app, ScoreMobile). Both apps offer users access to real-time sports results and statistics from major professional sports leagues.

This acquisition makes a lot of sense for all the right reasons.

According to comScore’s MobiLens March 2011 report, which ranks mobile sports app audiences in the United States, the combined monthly audience of ScoreMobile and SportsTap would rank as #3 behind ESPN and Yahoo and ahead of competitors FOX and CBS.

The strategic acquisition of SportsTap will increase its global monthly unique user base to more than 3 million.

Score Media is a media company delivering interactive sports entertainment. Created in 1997, the company operates the theScore television network in Canada as well as a number of digital media assets, including, a theScore iPad app and mobile sports apps ScoreMobile and ScoreMobile FC which are available for BlackBerry, iPhone, Android, and Windows Phone 7.