Local.com Buys Local Search Company Krillion For $3.5M, Debuts Daily Deal Service

Online local media and search company Local.com has acquired location-based shopping data aggegator Krillion for $3.5 million in cash. The company provides local shopping information on over 70,000 consumer products from over 50,000 retailers, including in-store availability, comparison pricing, current discounts and images.

With a separate news announcement, NASDAQ-listed Local.com has launched yet another daily deal site, dubbed Spreebird.

The newly acquired company, Krillion, aggregates and matches consumer product information from multiple retailer websites and data feeds to create a structured index of over 70,000 products across consumer categories including appliances, baby gear, consumer electronics, computers and video games.

Said index includes over 1,200 brands from over 50,000 retail locations across the United States and incorporates product images, current pricing, manufacturer or retailer discounts and real-time in-stock information.

Founded in 2006 and based in Mountain View, California, Krillion will be integrated with Local.com’s Owned & Operated business unit and across various Local.com offerings. Krillion CEO Sherry Thomas-Zon will become Local.com’s new VP of local shopping.

With the launch of Spreebird, Local.com is throwing its hat into the daily deals ring. The service is the direct result of the company’s recent acquisition of the iTwango deal platform.

The site will aggregate deals from across the country, from different service providers, and allow consumers to find and buy the deals that are most relevant to their specific interests.

Spreebird expects to launch iPhone and Android apps during Q3 2011.