Looks like The New York Times has a little embargo breaking situation on their hands. (Which we love — chaos!) They’ve just put up a story with the URL: http://bits.blogs.nytimes.com/2011/04/25/latest-rival-to-groupon-livingsocial-facebook-embargo-till-midnight/ (bolding mine). That page is obviously no longer found, but it was live for a bit. And it is a big one: Facebook’s Groupon/LivingSocial “killer”.
It looks like Facebook will launch the service initially as a test in five cities: Atlanta, Austin, Dallas, San Diego, and San Francisco (which were all listed on the landing page). Not surprisingly, the service will also focus on activities that are best done with friends — things like concerts and events. The deals can spread both via email and via the all-important News Feed.
That last bit will be the key if Facebook does hope to contend with Groupon and LivingSocial. They’ll have a huge amount of leverage right off the bat to the tune of 600 million+ potential eyeballs.
The other key? Facebook Credits. NYT quotes Facebook’s director of local Emily White as saying that Deals will be the first product that uses Credits for real goods (rather than virtual ones in games).
Also mentioned are initial partnerships with OpenTable, PopSugar City, Zozi and others.
More to come, I’m sure once the chaos is sorted out.
Update: From Facebook’s PR team:
You mention that Emily White says Deals will be the first product that uses Credits for real goods (rather than virtual ones in games). You can’t use Credits to directly buy real goods. You can use Credits to buy Deals, and you get a voucher that you can print out and take to the merchant to redeem your deal. But you can’t use Credits to actually buy a real good. Might be confusing to some people.
Update 2: And NYT has put the post back up here. Another embargo bites the dust…