People Search Site MyLife Acquires Citizen Local To Power Local Services And Deals

People search site MyLife has acquired local deals site The new site will be used to power MyLife’s local service and deals platform. Financial terms of the deal were not disclosed.

As we’ve written in the past, MyLife is a full-fledged search engine which not only finds people—thanks to aggregated search across social networking sites like Facebook, LinkedIn, and MySpace—but also helps visitors connect with them all on the same site. MyLife pulls information from public records and also allows users to subscribe to the search site to connect with others, track their searches and more.

The company recently expanded its offerings to add a “Local Services & Deals” section that allows members to find other members providing local services, including Realtors, Accountants, Lawyers and much more.

Citizen Local provides businesses and merchants with a self-serve platform to promote their offering and publish deals of interest, or special offers to MyLife’s 30 million monthly unique visitors. Citizen Local will also provide MyLife users with the ability to vote on special offers of interest to help identify the most popular deals based on demand.

MyLife is growing like gangbusters (and seeing an impressive amount of revenue) thanks to organic search (the site is adding 2.5 million new registrations per month, mostly US, and mostly over 35 years of age) but the challenge now is how to keep users engaged with the network. While LinkedIn, Facebook and Twitter are all able to engage its users, MyLife has to find ways to keep users on the site. Deals and local services is a way to do this.