SoundCloud, the audio platform not unlike Cinch or Audioboo, has launched Takes Questions, a new product in beta that lets anyone pose questions and others leave answers in audio, from a customisable webpage. Is this trying to be Quora for audio?
Maybe not. There are far more ‘media’ reasons to create this feature. Takes Questions is going to allow celebrities and musicians who use SoundCloud – and there are a few, as the service has grown up as a predominantly music platform – to “engage more deeply engage with their fans, followers and friends in a simple-to-use and personal way” says the startup. This feels more like a public voicemail box to me.