Video Ads Roll-Up as Blinkx Buys Burst Media for £18.5 million

Rolling up video advertising is the order of the day its seems. UK advertising tech company and network Burst Media has been acquired for £18.5 million ($30 million) in cash and shares by video indexing and advertising company Blinkx.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers, and itself acquired ad network OTP Media, as well as entertainment ad network Giant Realm for $2.1 million, both last year.