BrightRoll Snags Former Yahoo Treasurer And VP Of Finance As Its New CFO

Yahoo has apparently lost yet another executive with the departure of Ron Will, former treasurer and vice president of finance at the Internet company. The man has decided to join video advertising startup BrightRoll.

Will was an executive at Yahoo for quite a while, from 2004 until the end of March, 2011, to be exact. As CFO, Will will oversee BrightRoll’s finance, corporate development and HR operations and report directly to CEO Tod Sacerdoti.

Before becoming Yahoo’s treasurer, Will served as a senior member of the company’s corporate finance group, where he was the finance lead for a number of acquisitions, investments and joint ventures including Flickr, Rivals, Whereonearth, Yahoo!7 and Musicmatch.

On an interesting sidenote: BrightRoll co-founder and CTO Dru Nelson was once an executive at eGroups, and before that a software engineer at Four11. Both companies were sold to Yahoo.

Prior to joining Yahoo, Ron Will spent 12 years in investment banking working at Merrill Lynch, Lehman Brothers and Bank of America.

BrightRoll is a privately held video advertising services company and headquartered in San Francisco, California. The company has raised $15 million from investors like Scale Venture Partners, True Ventures, Adams Street Partners and KPG Ventures.